Answer to Question 1
Ten reasons for having a multilingual website are to:
1 . Facilitate a shift toward non-English-speaking Internet users
2 . Use as a cost-effective marketing tool
3 . Access new customers
4 . Increase sales with little investment
5 . Demonstrate that the company is customer-centric
6 . Generate trust by providing services in a customer's native language
7 . Demonstrate cultural sensitivity
8 . Beat competition
9 . Show that company thinks, works, and deals internationally
10 . Be picked up by more search engines
Answer to Question 2
market
