Explain how counterfeiting has become a problem in foreign ...

[shofmannx20]

Explain how counterfeiting has become a problem in foreign markets.

Question 2

Marketing researchers frequently use external accounting data to generate sales forecasts.
 
 Indicate whether the statement is true or false

[macmac]

Answer to Question 1

Counterfeiting problems occur in three ways and, depending on the origin of the product and where they are marketed, require different courses of action. Enforcement has been problematic because of the lack of adequate personnel and the increasingly high-tech character of the products. The theft of intellectual property is a critical problem for many industries and countries, accelerating with the pace of market globalization. Governments have long argued about intellectual property protection, but the lack of results in some parts of the world has forced companies themselves to take action on this front.

Answer to Question 2

F
Marketing researchers frequently use internal accounting data to generate sales forecasts.