Discuss how data are entered into a computerized data processing ...

[B]

Discuss how data are entered into a computerized data processing system.

Question 2

Reach multiplied by frequency results in which of the following?
 a. gross percentage points c. gross rating points
  b. gross productive points d. gross reach points

[emily12345]

Answer to Question 1

Data entry is the activity of transferring data from a research project to computers. In studies involving highly structured paper and pencil questionnaires, an optical scanning system may be used to read material directly into the computer's memory from mark-sensed questionnaires. Even mobile phone technology is now being used to aid data processing. In a research study using computer-assisted interviewing or a self-administered Internet questionnaire, responses are automatically stored and tabulated as they are collected. Manual entry of data into a data file begins with keyboarding.

Answer to Question 2

C
Definition of gross rating points

[B]

Thank you

[emily12345]

No problemo