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Author Question: Discuss how data are entered into a computerized data processing ... (Read 101 times)

B

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on: Jun 29, 2018
Discuss how data are entered into a computerized data processing system.

Question 2

Reach multiplied by frequency results in which of the following?
 a. gross percentage points c. gross rating points
  b. gross productive points d. gross reach points


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emily12345

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Data entry is the activity of transferring data from a research project to computers. In studies involving highly structured paper and pencil questionnaires, an optical scanning system may be used to read material directly into the computer's memory from mark-sensed questionnaires. Even mobile phone technology is now being used to aid data processing. In a research study using computer-assisted interviewing or a self-administered Internet questionnaire, responses are automatically stored and tabulated as they are collected. Manual entry of data into a data file begins with keyboarding.

Answer to Question 2

C
Definition of gross rating points


B

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Reply #2 on: Jun 29, 2018
Thank you


emily12345

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Reply #3 on: Jun 29, 2018
No problemo


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