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Author Question: Which of the following is simply a gross contact count? a. reach c. span b. frequency d. ... (Read 18 times)

cdr_15

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Which of the following is simply a gross contact count?
 a. reach c. span
  b. frequency d. popularity

Question 2

Which of the following is true about brands?
 a. It allows customization of promotional items.
  b. It conveys the image of the product or service.
  c. It is always listed on balance sheets.
  d. It is used only by apparel companies.



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frankwu0507

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Answer to Question 1

B
Definition of frequency

Answer to Question 2

B



cdr_15

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frankwu0507

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