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Author Question: Which of the following measurements do not pertain to advertising? a. reach c. cost per hundred b. ... (Read 60 times)

Alygatorr01285

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on: Jun 29, 2018
Which of the following measurements do not pertain to advertising?
 a. reach c. cost per hundred
  b. frequency d. gross rating points

Question 2

Which of the following is a question regarding psychosocial characteristics that affects products adaptation?
 a. Does society restrict the purchase or use of the product or service to a particular group?
  b. Does the symbolic content of the product or service differ from one country to another?
  c. Is there a stigma attached to the product or service?
  d. Do most consumers expect a product to have the same appearance?


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FergA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
An advertising measure is cost per thousand.

Answer to Question 2

B


Alygatorr01285

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Reply 2 on: Jun 29, 2018
Gracias!

helenmarkerine

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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