Author Question: The idea that the coding categories applied to a given question should allow all possible answers to ... (Read 123 times)

stock · **on:** Jun 29, 2018

The idea that the coding categories applied to a given question should allow all possible answers to the question to receive a code is another way of saying that the coding categories should be _____.
a. mutually exclusive
b. precoded
c. exhaustive
d. complete

Question 2

What are some elements of the marketing communications mix?

amanda_14 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

Elements of the marketing communications mix include advertising, public relations, direct marketing, sales promotion, reseller support, and word-of-mouth communications.