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Author Question: Constructing coding categories by tallying a small number of responses to a particular question is ... (Read 45 times)

maegan_martin

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Constructing coding categories by tallying a small number of responses to a particular question is known as ______.
 Fill in the blank(s) with correct word

Question 2

Which of the following is commonly used by media planners to assist in the effectiveness of a media schedule in terms of its maximum reach of a target market?
 a. frequency c. reach
  b. net frequency d. net reach



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Jevvish

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Answer to Question 1

test tabulation

Answer to Question 2

D
Definition of net reach





 

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