This topic contains a solution. Click here to go to the answer

Author Question: Constructing coding categories by tallying a small number of responses to a particular question is ... (Read 134 times)

maegan_martin

  • Hero Member
  • *****
  • Posts: 532
Constructing coding categories by tallying a small number of responses to a particular question is known as ______.
 Fill in the blank(s) with correct word

Question 2

Which of the following is commonly used by media planners to assist in the effectiveness of a media schedule in terms of its maximum reach of a target market?
 a. frequency c. reach
  b. net frequency d. net reach



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jevvish

  • Sr. Member
  • ****
  • Posts: 326
Answer to Question 1

test tabulation

Answer to Question 2

D
Definition of net reach





 

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

For a complete list of videos, visit our video library