What is the difference between proactive and reactive motivators ...

[amal]

What is the difference between proactive and reactive motivators that spur a company to go international?

Question 2

The research objectives of a study are translated into research ________ that can be answered by the research study.
 Fill in the blank(s) with correct word

[Bigfoot1984]

Answer to Question 1

Proactive motivations represent stimuli to attempt strategic change. Reactive motivations influence firms that respond to environmental shifts by changing their activities over time. In other words, proactive firms go international because they want to, while reactive ones go international because they have to. Profit advantage, unique products, technological advantage, economies of scale, and so on are proactive stimuli. Competitive pressures, overproduction, declining domestic sales, and so on are reactive stimuli.

Answer to Question 2

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