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Author Question: Once the strategic plan is put into action, which of the following is not true? a. The focus becomes ... (Read 38 times)

go.lag

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on: Jun 29, 2018
Once the strategic plan is put into action, which of the following is not true?
 a. The focus becomes management. c. Top-level managers deal with operationalizing strategies.
  b. Emphasis is on implementation. d. The aim is to achieve goals that reflect the strategy.

Question 2

Which of the following research instruments is used for gathering qualitative data in marketing research?
 a. Data mining
  b. Survey
  c. Scanner data
  d. Interviews


leannegxo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Middle-level managers and supervisors tend to be concerned with operationalizing strategies.

Answer to Question 2

D


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