Firms are increasingly recognizing that ____ variables, such as ...

[bobthebuilder]

Firms are increasingly recognizing that ____ variables, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer groups in different countries.
 a. discrete
  b. segmentation
  c. purchase-related
  d. economic

Question 2

Define business ethics and explain how it applies to research.

[TheDev123]

Answer to Question 1

B

Answer to Question 2

Business ethics is the application of morals to business behavior related to the exchange environment. An ethical dilemma refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications. Researchers, managers, and even consumers face ethical dilemmas practically every day. Each party in the research process--researchers, clients, and participants--has certain rights and obligations toward the other parties. Like the rest of business, research works best when all parties act ethically.

[bobthebuilder]

Excellent

[diana chang]

Thanks for the timely response, appreciate it