This topic contains a solution. Click here to go to the answer

Author Question: Firms are increasingly recognizing that ____ variables, such as lifestyles, attitudes, or ... (Read 67 times)

bobthebuilder

  • Hero Member
  • *****
  • Posts: 567
Firms are increasingly recognizing that ____ variables, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer groups in different countries.
 a. discrete
  b. segmentation
  c. purchase-related
  d. economic

Question 2

Define business ethics and explain how it applies to research.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TheDev123

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

B

Answer to Question 2

Business ethics is the application of morals to business behavior related to the exchange environment. An ethical dilemma refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications. Researchers, managers, and even consumers face ethical dilemmas practically every day. Each party in the research process--researchers, clients, and participants--has certain rights and obligations toward the other parties. Like the rest of business, research works best when all parties act ethically.




bobthebuilder

  • Member
  • Posts: 567
Reply 2 on: Jun 29, 2018
Gracias!


nyrave

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Excellent

 

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

For a complete list of videos, visit our video library