Author Question: Name and describe the various research positions in mid-sized research ... (Read 52 times)

nevelica · **on:** Jun 29, 2018

Name and describe the various research positions in mid-sized research firms.

Question 2

In a Latin square (LS) design the number of categories of each extraneous variable to be controlled
a. must not be greater than two
b. exactly equals the number of treatments
c. has to be less than the number of treatments minus one, divided by two <(n1)/2
d. exactly equals the number of dependent variables

nhea · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

In mid-sized marketing research firms, someone usually holds the position of director of marketing research, who provides leadership in research efforts and integrates all staff-level research activities. A research analyst is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities. Research assistants (or associates) provide technical assistance with questionnaire design, data analyses, and so forth. Another common name for this position is junior analyst. The manager of decision support systems supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data and may be assisted by a forecast analyst, who provides technical assistance, such as running computer programs and manipulating data to forecast sales.

Answer to Question 2

B
The number of treatments must be equal to the total number of categories of the extraneous variables.