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Author Question: Which of the following is a pitfall that handicaps global marketing programs and contributes to ... (Read 45 times)

vHAUNG6011

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  • Posts: 514
on: Jun 29, 2018
Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?
 a. Excessive cross-subsidization
  b. Vertical integration
  c. Overstandardization
  d. Adaptation

Question 2

_____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose.
 a. Specialized
  b. Cross-functional
  c. Hybrid
  d. Task-oriented


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mtmmmmmk

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


vHAUNG6011

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  • Posts: 514
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

amandalm

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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