Which of the following is true of a focus strategy?
a. It is oriented toward either low cost or differentiation.
b. It is either industry-wide or focused on a single segment.
c. It offers an identical product at a lower cost than the competition.
d. It has a broad target scope.
Question 2
A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project _____.
a. more objectively
b. at a lower cost
c. faster
d. all of these choices
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