Closure strategy is:
a. often referred to as a retailer's cost management strategy.
b. just getting shoppers into the store.
c. getting shoppers in the store and converting them into customers at the lowest operating cost possible.
d. often referred to as a retailer's traffic strategy.
e. having the right merchandise, using the right layout and display, and having the right sales force.
Question 2
It is common for wholesaler-sponsored voluntary groups to offer the retailer both store site and location analysis as well as assistance in designing the store layout.
Indicate whether the statement is true or false
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