_______________ involves understanding the theoretical rationale ...

[futuristic]

_______________ involves understanding the theoretical rationale underlying the obtained measurement.
 a. Convergent validity d. Construct validity
  b. Discriminant validity e. Test-retest validity
  c. Concurrent validity

Question 2

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is typical of the composition of the target market for a new product nationally, this is an example of what type of sample?
 a. judgment sample
  b. area sample
  c. cluster sample
  d. convenience sample

[sabina576]

Answer to Question 1

D
Construct validity addresses the issue Does the construct measure what we think it measures?

Answer to Question 2

A

[futuristic]

Excellent

[alvinum]

Gracias!