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Author Question: _______________ involves understanding the theoretical rationale underlying the obtained ... (Read 35 times)

futuristic

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on: Jun 29, 2018
_______________ involves understanding the theoretical rationale underlying the obtained measurement.
 a. Convergent validity d. Construct validity
  b. Discriminant validity e. Test-retest validity
  c. Concurrent validity

Question 2

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is typical of the composition of the target market for a new product nationally, this is an example of what type of sample?
 a. judgment sample
  b. area sample
  c. cluster sample
  d. convenience sample


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sabina576

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Construct validity addresses the issue Does the construct measure what we think it measures?

Answer to Question 2

A


futuristic

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

DylanD1323

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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