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Author Question: _____ are individuals or organizational buyers that exhibit similar needs and tastes worldwide. a. ... (Read 170 times)

meagbuch

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_____ are individuals or organizational buyers that exhibit similar needs and tastes worldwide.
 a. Change agents
  b. Social entrepreneurs
  c. Ethnocentric consumers
  d. Global consumers

Question 2

Which of the following refers to a small-scale study in which the results are only preliminary and intended only to assist in design of a subsequent study?
 a. pretest
  b. focus group
  c. primary test
  d. preliminary study



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anyusername12131

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Answer to Question 1

D

Answer to Question 2

A





 

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