Author Question: The Small Business Development Center is conducting an email survey with 25 of its client small ... (Read 65 times)

kamilo84 · **on:** Jun 29, 2018

The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a _____.
a. testing study
b. pilot study
c. preliminary study
d. test market

Question 2

The zero point on an interval scale corresponds to the absence of the characteristic being measured in the empirical system.

Indicate whether the statement is true or false

gstein359 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

F
The zero point on a ratio scale corresponds to the absence of the characteristic being measured in the empirical system. Zero on an interval scale does not have any particular meaning.