The Small Business Development Center is conducting an email ...

[kamilo84]

The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a _____.
 a. testing study
  b. pilot study
  c. preliminary study
  d. test market

Question 2

The zero point on an interval scale corresponds to the absence of the characteristic being measured in the empirical system.
 
 Indicate whether the statement is true or false

[gstein359]

Answer to Question 1

B

Answer to Question 2

F
The zero point on a ratio scale corresponds to the absence of the characteristic being measured in the empirical system. Zero on an interval scale does not have any particular meaning.

[kamilo84]

TYSM

[Liddy]

Thanks for the timely response, appreciate it