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Author Question: The Small Business Development Center is conducting an email survey with 25 of its client small ... (Read 95 times)

kamilo84

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on: Jun 29, 2018
The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a _____.
 a. testing study
  b. pilot study
  c. preliminary study
  d. test market

Question 2

The zero point on an interval scale corresponds to the absence of the characteristic being measured in the empirical system.
 
 Indicate whether the statement is true or false


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gstein359

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

F
The zero point on a ratio scale corresponds to the absence of the characteristic being measured in the empirical system. Zero on an interval scale does not have any particular meaning.


kamilo84

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

laurnthompson

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Reply 3 on: Yesterday
Gracias!

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