A reverse directory provides, in a different format, the same ...

[appyboo]

A reverse directory provides, in a different format, the same information contained in a telephone directory.
 
 Indicate whether the statement is true or false

Question 2

What is the most common criticism of the Moore and Thorson IMC Model?

[CharlieArnold]

Answer to Question 1

T

Answer to Question 2

It fails to present how decisions made at the corporate level are tied to decisions made at the marketing level, which in turn are linked to decisions made at the marketing communications level.

[appyboo]

Excellent

[juliaf]

Thanks for the timely response, appreciate it