Author Question: A reverse directory provides, in a different format, the same information contained in a telephone ... (Read 88 times)

appyboo · **on:** Jun 29, 2018

A reverse directory provides, in a different format, the same information contained in a telephone directory.

Indicate whether the statement is true or false

Question 2

What is the most common criticism of the Moore and Thorson IMC Model?

CharlieArnold · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

It fails to present how decisions made at the corporate level are tied to decisions made at the marketing level, which in turn are linked to decisions made at the marketing communications level.