The proposed cause which the researcher controls by manipulating ...

[Jkov05]

The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n) _____.
 a. experimental variable
  b. dependent variable
  c. endogenous variable
  d. concomitant variable

Question 2

Technology has changed the way marketing research is now conducted. Discuss specifically the changes spurred by the proliferation of scanner data.

[randomguy133]

Answer to Question 1

A

Answer to Question 2

Changes induced by the proliferation of scanner data include:
1 . better data in volume/share tracking, promotion tracking, and consumer purchases
2 . proliferation of high-quality, user-friendly analysis packages
3 . shortening of reaction time by advertisers since data can be gathered on an on-going basis
4 . availability of timely data
5 . ability to determine short-term effects of pricing, trade deals, and certain promotions
6 . greater emphasis by marketers on consumer attitudes and awareness tracking
7 . accurate and effortless tracking of consumer panel members' data
8 . shortage of trained professionals who can analyze and interpret scanner data

[Jkov05]

Correct answers!

[randomguy133]

Great! Please up vote