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Author Question: The proposed cause which the researcher controls by manipulating its value in an experiment is ... (Read 48 times)

Jkov05

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on: Jun 29, 2018
The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n) _____.
 a. experimental variable
  b. dependent variable
  c. endogenous variable
  d. concomitant variable

Question 2

Technology has changed the way marketing research is now conducted. Discuss specifically the changes spurred by the proliferation of scanner data.


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randomguy133

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

Changes induced by the proliferation of scanner data include:
1 . better data in volume/share tracking, promotion tracking, and consumer purchases
2 . proliferation of high-quality, user-friendly analysis packages
3 . shortening of reaction time by advertisers since data can be gathered on an on-going basis
4 . availability of timely data
5 . ability to determine short-term effects of pricing, trade deals, and certain promotions
6 . greater emphasis by marketers on consumer attitudes and awareness tracking
7 . accurate and effortless tracking of consumer panel members' data
8 . shortage of trained professionals who can analyze and interpret scanner data


Jkov05

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Reply #2 on: Jun 29, 2018
Correct answers!


randomguy133

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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