This topic contains a solution. Click here to go to the answer

Author Question: Discuss when descriptive research is appropriate.[br][br][b][color=#A83E49]Question ... (Read 74 times)

Beheh

  • Hero Member
  • *****
  • Posts: 520
Discuss when descriptive research is appropriate.

Question 2

Name and define the primary types of fixed-alternative questions.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cat123

  • Sr. Member
  • ****
  • Posts: 310
Answer to Question 1

Descriptive research is appropriate when the research objectives include portraying the characteristics of marketing phenomena and determining the frequency of occurrence, determining the degree to which marketing variables are associated, or making predictions regarding the occurrence of marketing phenomena.

Answer to Question 2

The types of fixed-alternative questions are:
(1) Simple-dichotomy (dichotomous) question - requires the respondent to choose one of two alternatives.
(2) Determinant-choice question - requires the respondent to choose one--and only one-- response from among several possible alternatives.
(3) Frequency-determination question - a determinant-choice question that asks for an answer about the general frequency of occurrence.
(4) Checklist question - allows the respondent to provide multiple answers to a single question.




Beheh

  • Member
  • Posts: 520
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


Mochi

  • Member
  • Posts: 300
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

For a complete list of videos, visit our video library