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Author Question: Schultz and colleagues advance the notion of segmentation as one of breaking the market into the ... (Read 53 times)

Lobcity

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on: Jun 29, 2018
Schultz and colleagues advance the notion of segmentation as one of breaking the market into the segments of all of the following except
 a. loyal users c. typical users
  b. competitive users d. swing users

Question 2

Which act passed in 1977 made it a crime for U.S. firms to bribe foreign officials for business purposes?
 a. The Organized Crime Control Act
  b. The Racketeer Influenced and Corrupt Organizations Act
  c. The Foreign Corrupt Practices Act
  d. The Foreign Intelligence Surveillance Act


cpetit11

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Consumers who typically use a certain product brand are classified as loyal users, who have a history of repeat use of the product brand.

Answer to Question 2

C


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