Which of the following is an attempt to integrate the disparate elements of the marketing communications program by arranging the meetings with all the interested parties?
a. supply-side approach c. matchbook approach
b. ad hoc approach d. one-look approach
Question 2
Which of the following is true about common law?
a. It depends primarily on written statutes and codes.
b. It is based on Roman law and is found in the majority of the nations of the world.
c. Countries with the common law system have much more rigid laws than those with the code law system.
d. It is based on tradition and depends on precedent and custom.