Author Question: In which of the following levels of IMC development is marketing strategy integrated? a. image ... (Read 83 times)

corkyiscool3328

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In which of the following levels of IMC development is marketing strategy integrated?
 a. image integration c. stakeholder-based integration
  b. functional integration d. consumer-based integration

Question 2

As firms become increasingly multinational, governments respond by increasing global cooperation to achieve the same principles of taxation and corporate ethics laws across nations.
 
 Indicate whether the statement is true or false



jgranad15

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Answer to Question 1

D
Definition of consumer-based integration

Answer to Question 2

T



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