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Author Question: In which of the following levels of IMC development is marketing strategy integrated? a. image ... (Read 70 times)

corkyiscool3328

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on: Jun 29, 2018
In which of the following levels of IMC development is marketing strategy integrated?
 a. image integration c. stakeholder-based integration
  b. functional integration d. consumer-based integration

Question 2

As firms become increasingly multinational, governments respond by increasing global cooperation to achieve the same principles of taxation and corporate ethics laws across nations.
 
 Indicate whether the statement is true or false


jgranad15

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of consumer-based integration

Answer to Question 2

T


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corkyiscool3328

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Reply #2 on: Jun 29, 2018
Thank you


jgranad15

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Reply #3 on: Jun 29, 2018
No problemo


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