Campaign continuity involve making which of the following ...

[Evvie72]

Campaign continuity involve making which of the following elements continuous?
 a. physical; psychological c. strategic; psychological
  b. physical; strategic d. communications; strategic

Question 2

Which countries are part of NAFTA? What are the characteristics of NAFTA?

[shailee]

Answer to Question 1

A
Physical continuity refers to the consistent use of creative elements in all marketing communications. Psychological continuity refers to a consistent attitude toward the firm and its brands.

Answer to Question 2

The North American Trade Agreement is an agreement among the United States, Mexico and Canada. Each of the member countries continue to set its own policies in relation to nonmembers, and each member is free to set any tariffs or other restrictions that it chooses on trade with countries outside the free trade area.

[Evvie72]

Excellent

[peter]

Gracias!