This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Fixed-alternative questions should have a category for every respondent among the response ... (Read 34 times)

kshipps

  • Hero Member
  • *****
  • Posts: 571
on: Jun 29, 2018
Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____.
 a. totally exhaustive
  b. postively balanced
  c. mutually exclusive
  d. loaded

Question 2

IMC can be defined in terms of which two distinct chacteristics?
 a. campaign continuity; strategic communications c. campaign continuity; strategic orientation
  b. campaign unity; strategic communications d. campaign unity; strategic orientation


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sierray

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Campaign continuity means that all messages are interrelated. Strategic orientation requires that IMC campaigns are design to achieve strategic company goals.


kshipps

  • Member
  • Posts: 571
Reply 2 on: Jun 29, 2018
Excellent

tandmlomax84

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

When working with the patient with impaired hearing, the interpreter needs to direct questions to th When working with the patient with impaired hearing, the interpreter needs to direct questions to th
Vertical filing systems offer an alternative to traditional upright storage systems Vertical filing systems offer an alternative to traditional upright storage systems
PEPCK isozymes provide alternative routes to PEP and cytoplasmic reducing equivalents PEPCK isozymes provide alternative routes to PEP and cytoplasmic reducing equivalents
Bidirectional replication from several fixed origins (O) on a linear eukaryotic chromosome Bidirectional replication from several fixed origins (O) on a linear eukaryotic chromosome
Immune Response to a Food Allergen Immune Response to a Food Allergen
An example of a cell-mediated immune response targeting virus-infected cells. An example of a cell-mediated immune response targeting virus-infected cells.
Video: Isovolumetric VC, Ventricular ejection, Isovolumetric & Passive ventricular filling

For a complete list of videos, visit our video library