Fixed-alternative questions should have a category for every ...

[kshipps]

Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____.
 a. totally exhaustive
  b. postively balanced
  c. mutually exclusive
  d. loaded

Question 2

IMC can be defined in terms of which two distinct chacteristics?
 a. campaign continuity; strategic communications c. campaign continuity; strategic orientation
  b. campaign unity; strategic communications d. campaign unity; strategic orientation

[Sierray]

Answer to Question 1

A

Answer to Question 2

C
Campaign continuity means that all messages are interrelated. Strategic orientation requires that IMC campaigns are design to achieve strategic company goals.

[kshipps]

YES! Correct, THANKS for helping me on my review

[bitingbit]

Thanks for the timely response, appreciate it