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Author Question: Fixed-alternative questions should have a category for every respondent among the response ... (Read 56 times)

kshipps

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on: Jun 29, 2018
Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____.
 a. totally exhaustive
  b. postively balanced
  c. mutually exclusive
  d. loaded

Question 2

IMC can be defined in terms of which two distinct chacteristics?
 a. campaign continuity; strategic communications c. campaign continuity; strategic orientation
  b. campaign unity; strategic communications d. campaign unity; strategic orientation


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Sierray

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Campaign continuity means that all messages are interrelated. Strategic orientation requires that IMC campaigns are design to achieve strategic company goals.


kshipps

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

shewald78

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Reply 3 on: Yesterday
Gracias!

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