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Author Question: IMC embraces the idea that a firm coordinates which of the following? a. personnel recruitment c. ... (Read 52 times)

drink

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IMC embraces the idea that a firm coordinates which of the following?
 a. personnel recruitment c. communications
  b. budgeting d. public relations

Question 2

What is the first step an international marketer should take while making decisions regarding integrating markets?
 a. Envision the effect of change
  b. Develop a strategic plan
  c. Reorganize the company
  d. Seek ways to influence the pertinent regulatory environment



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kalskdjl1212

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Answer to Question 1

C
IMC seeks to coordinate a firm's communication activities in efforts to increase the effect and effectiveness of their marketing communications programs.

Answer to Question 2

A




drink

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


scottmt

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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