Author Question: Questions that require respondents to choose one and only one response from among several possible ... (Read 40 times)

rl

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Questions that require respondents to choose one and only one response from among several possible alternatives are called _____ questions.
 a. checklist
  b. determinant-choice
  c. forced
  d. limited-choice

Question 2

Who is considered the founding father of IMC?
 a. Don Thomas c. Don Moore
  b. Don Schultz d. Don Thorson



isabelt_18

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Answer to Question 1

B

Answer to Question 2

B
Don Schultz established the definition of IMC most widely accepted today.



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