Which type of question requires the respondent to choose one of ...

[chandani]

Which type of question requires the respondent to choose one of two alternatives?
 a. simple-dichotomy
  b. bipolar
  c. dual-coded
  d. checklist

Question 2

Which of the following is the aim of relationship marketing?
 a. to develop long-term relationships c. to manage relationships between the brand and customer
  b. to establish lucrative short-term relationships d. to manage relationships between the supplier and distributor

[at]

Answer to Question 1

A

Answer to Question 2

A
Relationship marketing is marketing with the conscious aim to develop and manage long-term and/or trusting relationships with customers, distributors, suppliers, or other parties in the marketing environment.

[chandani]

Great answer, keep it coming

[gcook]

Thanks for the timely response, appreciate it