Author Question: Which type of question requires the respondent to choose one of two alternatives? a. ... (Read 78 times)

chandani · **on:** Jun 29, 2018

Which type of question requires the respondent to choose one of two alternatives?
a. simple-dichotomy
b. bipolar
c. dual-coded
d. checklist

Question 2

Which of the following is the aim of relationship marketing?
a. to develop long-term relationships c. to manage relationships between the brand and customer
b. to establish lucrative short-term relationships d. to manage relationships between the supplier and distributor

at · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

A
Relationship marketing is marketing with the conscious aim to develop and manage long-term and/or trusting relationships with customers, distributors, suppliers, or other parties in the marketing environment.