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Author Question: Which type of question requires the respondent to choose one of two alternatives? a. ... (Read 82 times)

chandani

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Which type of question requires the respondent to choose one of two alternatives?
 a. simple-dichotomy
  b. bipolar
  c. dual-coded
  d. checklist

Question 2

Which of the following is the aim of relationship marketing?
 a. to develop long-term relationships c. to manage relationships between the brand and customer
  b. to establish lucrative short-term relationships d. to manage relationships between the supplier and distributor



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at

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Answer to Question 1

A

Answer to Question 2

A
Relationship marketing is marketing with the conscious aim to develop and manage long-term and/or trusting relationships with customers, distributors, suppliers, or other parties in the marketing environment.




chandani

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


atrochim

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Reply 3 on: Yesterday
Wow, this really help

 

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