The general approach and techniques of marketing research applies ...

[LaDunn]

The general approach and techniques of marketing research applies to both domestic and international contexts, but additional issues that must be considered in international research. Discuss these issues that are unique to the international arena.

Question 2

Compared to open-ended response questions, fixed-alternative questions _____.
 a. require less interviewer skill
  b. take less time
  c. are easier for the respondent to answer
  d. all of these choices

[Jordin Calloway]

Answer to Question 1

The level of uncertainty pervading the entire enterprise will be greater in the international than in the domestic context. The cost of doing marketing research is often much higher outside areas in which there is a highly developed research infrastructure. Markets in developing areas are often not as large, so potential revenue an profits are more modest. A great deal of attention must be paid to translation of language and sensitivity to cultural differences to avoid big marketing blunders.

Answer to Question 2

D