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Author Question: Compare and contrast a Likert scale with a semantic differential ... (Read 146 times)

corkyiscool3328

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on: Jun 29, 2018
Compare and contrast a Likert scale with a semantic differential scale.

Question 2

Income is most indicative of the market potential for most consumer and industrial products and services.
 
 Indicate whether the statement is true or false


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morrie123456

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Reply #1 on: Jun 29, 2018
Answer to Question 1

With a Likert scale, respondents indicate their attitudes by checking how strongly they agree or disagree with carefully constructed statements. The scale results reveal the respondent's attitude ranging from very positive to very negative. Individuals generally choose from multiple response alternatives such as strongly agree, agree, neutral, disagree, and strongly disagree. A semantic differential is a scale type that has respondents describe their attitude using a series of bipolar rating scales. Bipolar rating scales involve respondents choosing between opposing adjectives, such as good and bad, modern and old-fashioned, or clean and dirty.. Like Likert scales, a numerical score can be assigned to each position on a semantic differential scale.

Answer to Question 2

T


corkyiscool3328

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Reply 2 on: Jun 29, 2018
Excellent

juliaf

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Reply 3 on: Yesterday
Wow, this really help

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