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Author Question: Identify the first step in the retail location decision. a. Evaluation of the trading area's demand ... (Read 185 times)

futuristic

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Identify the first step in the retail location decision.
 a. Evaluation of the trading area's demand and supply density.
  b. Identification of the most attractive markets in which to operate.
  c. Evaluation of capital constraints facing the retailer.
  d. Evaluation of the trading area's supply related factors.
  e. Identification of the trading areas that should be ignored.

Question 2

_____ is paid, nonpersonal communication through various media with the intent of informing and/or persuading members of a particular audience.
 a. Publicity
  b. Advertising
  c. Promotion
  d. Propaganda
  e. Self-promotion



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brittanywood

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Answer to Question 1

B

Answer to Question 2

B





 

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