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Author Question: _____ refers to the management of merchandise categories, or lines, rather than individual products, ... (Read 55 times)

jake

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  • Posts: 538
on: Jun 29, 2018
_____ refers to the management of merchandise categories, or lines, rather than individual products, as a strategic business unit.
 a. Category management
  b. Breadth management
  c. Assortment management
  d. Brand management
  e. Merchandise management

Question 2

What is the first thing that a salesperson should do during the sales presentation?
 a. Inform the customer about the benefits of the retailer's merchandise in an appealing manner.
  b. Help the customer to decide on the product that best fulfills the customer's needs.
  c. Listen to the customer's needs so that the salesperson can first determine the right price range of products.
  d. Select the right product or service that the salesperson believes will satisfy the customer's needs.
  e. Tell the customers that they are in goods hands.


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xiaomengxian

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C


jake

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

triiciiaa

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  • Posts: 349
Reply 3 on: Yesterday
:D TYSM

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