Author Question: One of the most dramatic changes created by e-tailing is a shift in power between retailers and ... (Read 18 times)

RODY.ELKHALIL · **on:** Jun 29, 2018

One of the most dramatic changes created by e-tailing is a shift in power between retailers and consumers. This shift in power is derived from:
a. the ability of consumers to purchase from retailers in other countries as a result of the Internet.
b. the inability of Internet retailers to compete with more traditional bricks-and-mortar retailers.
c. the loss of control of pricing information by retailers due to the information dissemination capabilities of the Internet.
d. the lack of competition in e-tailing.
e. the decreased power of consumers when transacting and negotiating with retailers.

Question 2

Consumers generally consider what kind of recommendation to be the most credible and persuasive source of information?
a. search engine
b. subject expert
c. traditional media
d. word of mouth