Author Question: The extent to which Sony's offer of financial incentives to electronics salespeople in Ahmedabad, ... (Read 37 times)

tichca · **on:** Jun 29, 2018

The extent to which Sony's offer of financial incentives to electronics salespeople in Ahmedabad, India, is likely to increase sales of the Sony brand is an example of descriptive research.

Indicate whether the statement is true or false

Question 2

One advantage of the contrived setting over the natural setting is that:
a. conclusions can be drawn without the actual recording of data.
b. there is no pressure on the customer to behave correctly..
c. the information from the observations is much more generalizable.
d. it is reflective of customer behavior in actual shop settings.
e. one does not have to wait for the event to occur.

rekilledagain · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
The extent to which Sony's offer of financial incentives to electronics salespeople in Ahmedabad, India, is likely to increase sales of the Sony brand is an example of causal research. Causal research examines cause and effect relationships.

Answer to Question 2

E