Which campaign is an example of a global consumer culture ...

[Frost2351]

Which campaign is an example of a global consumer culture marketing strategy?
 a. Phillips' Let's Make Things Better campaign.
  b. Chevy Trucks positioning itself as part of the American way of life.
  c. Yoplait yogurt emphasizing its French origin through the slogan C'est si bon - it's so good.
  d. None of the above.

Question 2

AT&T has a marketing research department that regularly collects customer information from numerous sources including: sales invoices, salesperson expense accounts, warranty cards, etc. This is an example of a firm's:
 a. external published secondary source.
  b. internal secondary source.
  c. external commercial secondary source.
  d. tertiary data.
  e. None of the above.

[wilsonbho]

Answer to Question 1

A
Phillips' Let's Make Things Better, campaign features individuals and synopses from different countries. This is an example of global consumer culture positioning. Chevy Trucks positioning itself as part of the American way of life is an example of local consumer culture positioning. Yoplait yogurt emphasizing its French origin is an example of foreign consumer culture positioning. This may be found in The Global Consumer Culture section (5-6).

Answer to Question 2

B