Author Question: Worldwide, there is a decline in the number of people who like and use, or desire to use: a. local ... (Read 38 times)

APUS57 · **on:** Jun 29, 2018

Worldwide, there is a decline in the number of people who like and use, or desire to use:
a. local products c. European products
b. American products d. non-kosher products

Question 2

A marketing manager needs information about all competitors' prices in order to make a pricing decision. The internal database she consults contains prices that were collected by mystery shoppers over a year ago. Her database has one of the major disadvantages of secondary data, namely, _____.
a. age of the data
b. quality
c. relevance
d. completeness
e. units of measure that do not match

sultansheikh · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Worldwide, there is a decline in the number of people who like and use, or desire to use, American brands: NOP World, a global research firm, found that, in 30 countries outside North America, the total number of consumers who use U.S. brands fell from 30 percent to 27 percent, while nonAmerican brands remained stable. Blame can be attributed to US actions in Iraq, the refusal to sign the Kyoto agreement, and a general disaffection with U.S. culture and policies.

Answer to Question 2

A