Author Question: Compare and contrast depth interviews with focus groups.[br][br][b][color=#7BCCB5]Question ... (Read 102 times)

2125004343 · **on:** Jun 29, 2018

Compare and contrast depth interviews with focus groups.

Question 2

A society's dominant values and attitudes are determined by its:
a. language c. history
b. religion d. economic status

daiying98 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Depth interviews are used to tap the knowledge and experience of those with information relevant to the problem or opportunity at hand. Anyone with relevant information is a potential candidate for a depth interview. Focus group interviews are conducted among a small number of individuals simultaneously; the interview relies more on group discussion than on directed questions to generate data. The discussion is directed by a moderator. Group interaction is the key aspect that distinguishes focus group interviews with the depth interviews, which are conducted with one respondent at a time.

Answer to Question 2

B
Religion defines a society's relationship to the supernatural and, as a result, determines dominant values and attitudes.