Author Question: Which of the following is FALSE? a. One year is the recommended minimum amount of time to test ... (Read 112 times)

itsmyluck · **on:** Jun 29, 2018

Which of the following is FALSE?
a. One year is the recommended minimum amount of time to test market a product.
b. A controlled test market is also known as the forced-distribution test market.
c. Market testing involves the use of a controlled experiment.
d. Test marketing is limited to determining the sales potential of a new product.
e. None of these statements are false; they are all true.

Question 2

In the context of consumption controversies, which of the following statements is true of overeating?
A) Research shows that consumers with high self-control consistently feel less satisfied when eating unhealthy foods than when eating healthy foods.
B) Consumers tend to underestimate the calorie content of foods they consume.
C) Consumers tend to perceive healthy foods as being tastier and more enjoyable than unhealthy foods.
D) Overeating is a minor problem in the United States.
E) When consumers are watching their weight, they tend to perceive food products that carry names associated with less healthy eating as tastier and more healthful.