Which of the following is true regarding high-context cultures? ...

[pane00]

Which of the following is true regarding high-context cultures?
 a. High-context cultures are less confrontational in negotiations.
  b. High-context cultures follow Western logic.
  c. High-context negotiators are more programmatic.
  d. In high-context cultures the negotiation terminates when an agreement is formally reached and in writing.

Question 2

Fast-food chains have a separate marketing director and multimillion-dollar budget for communicating with Hispanic American consumers, with African American consumers, and with Asian American consumers. This is an example of:
 A) affinity marketing.
  B) community marketing.
  C) multicultural marketing.
  D) subcultural marketing.
  E) personalized marketing.

[kardosa007]

Answer to Question 1

A
Individuals from high-context cultures are less confrontational and place greater emphasis on interpersonal interaction than individuals from low-context cultures.

Answer to Question 2

C

[pane00]

Thank you

[kardosa007]

No problemo