Aside from advertising, personal selling, public relations, and ...

[karen]

Aside from advertising, personal selling, public relations, and publicity, all other sponsored communications offered to the end consumer or to the trade that stimulate purchases or improve relationships to middlemen and retailers in the short-term fall in the category of ___________________ ______.
 Fill in the blank(s) with correct word

Question 2

Owing to the rising popularity of celebrities and professional athletes, most top brands have started using them as brand ambassadors in their TV commercials and newspaper advertisements. Brands are likely doing this because youngsters consider celebrities and professional athletes their _____.
 
 
 A) schematic reference group
  B) reflective reference group
  C) aspirational reference group
  D) dissociative reference group
  E) associative reference group

[ciecieme]

Answer to Question 1

Sales promotion
Consumer promotion

Answer to Question 2

C

[karen]

Thanks for the timely response, appreciate it

[bblaney]

TYSM