Caroline saw a TV commercial in which a school student talked ...

[Ebrown]

Caroline saw a TV commercial in which a school student talked about the issues she faced while keeping track of all her homework and how easy the task had become since she had started using the Automated Homework Aid System. Being a school student herself, Caroline was immediately able to relate with the student in the commercial and decided to buy the Automated Homework Aid System. This scenario exemplifies how _____ can have a considerable impact on consumers.
 A) attributions
  B) testimonials
  C) sales pitches
  D) vivid visuals
  E) mystery ads

Question 2

Well-defined measures use data that are available and accurate.
 a. True
  b. False
 Indicate whether the statement is true or false

[ultraflyy23]

Answer to Question 1

B

Answer to Question 2

True

[Ebrown]

Excellent

[bigsis44]

Gracias!